Go Transit (part of Metrolinx) is one of the biggest transit providers in Toronto, with many relying on them daily to travel via bus, train, etc. Their website is widely used for trip planning and has 3 main features: "plan your trip", "see schedule", and "calculate fare".
Landing page can be accessed by going through menu -> see schedule. It had very few returning traffic due to the unhelpful content.
After talking to the clinet, it turns out "favourites" feature isn't widely used. So I did the following changes:
The "plan your trip" results is pushed out to millions of GO Transit users already. Although I have left the account before seeing its implementation, I believe our design has simplified users trip planning flow.
Some things I learned during this account:
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