In this case study, we will go through an overview of the Go Wifi Portal redesign pitch. Note this project is focused on UX audit and strategy (roadmap for future state).
Metrolinx asked us to find strategies that will improve the UX of the Wifi Portal. The portal gives riders free data and entertainment during their transit.
Based on the personas provided by client, I added their needs and wants specific to the Portal.
I used Baymard Institute’s UX Research as guideline and found 8 areas for improvement. Here are 4 examples:
View the full invision pitch here.
Metrolinx was happy with our pitch and many features we explored here may roll out in the future.
Go Transit Web RedesignWebsite
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