With Metrolinx, I helped pitch the future direction for the Go Wifi Portal and Go Transit Web.

In this case study, we will go through an overview of the Go Wifi Portal redesign pitch. Note this project is focused on UX audit and strategy (roadmap for future state). 

01. Team

02. Define

To understand the problem space, I analyzed quantitative data (Google Analytics) and qualitative data (persona).

Metrolinx asked us to find strategies that will improve the UX of the Wifi Portal. The portal gives riders free data and entertainment during their transit.

User behaviour

User needs and wants

Based on the personas provided by client, I added their needs and wants specific to the Portal.

Based on my analysis, here are the top 2 problems that we should address: user acquirement and data limitation. 

03. Insights

I evaluated the current design against industry best practices, and prioritized my discoveries.

I used Baymard Institute’s UX Research as guideline and found 8 areas for improvement. Here are 4 examples:

04. Ideation

For HMW #1, I mocked up an onboarding flow to introduce users to the portal's value and limitation. 

For HMW #2, I added an exposed data meter to visually alert users of their data usage.

05. Deliverables

We pitched the following roadmap to the client and got overwhelmingly positive response.

HMW #1: increase usage of the portal

HMW #2 and UX improvements

View the full invision pitch here.

07. Key learnings

Metrolinx was happy with our pitch and many features we explored here may roll out in the future.

I learned:

• Time management of balancing UX research and producing deliverables
• Creating strategic roadmaps and pitching
• Presenting in front of the client